For Quentin Tarantino, there is only one brand of cigarettes worth smoking: Red Apple. Why? Because he made it up. Look for the Red Apple packs in Reservoir Dogs, Pulp Fiction, Four Rooms, Kill Bill: Vol.1, Kill Bill: Vol.2, Death Proof, Inglourious Basterds, From Dusk Till Dawn.
This pack of Red Apple Cigarettes is Screen used from Inglourious Basterds.